At LuxNova, we are deeply committed to protecting the privacy of our users. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to safeguard your personal data when you visit our website, use our services, or interact with us. Your trust is paramount, and we strive to be transparent about our data practices.
1. Information We Collect
We collect various types of information to provide and improve our services to you. This includes both personal and non-personal data.
Personal Identifiable Information (PII)
- Contact Information: This includes your name, email address, mailing address, and phone number when you create an account, place an order, or subscribe to our newsletter.
- Account Information: Details related to your LuxNova account, such as username, password (encrypted), and purchase history.
- Payment Information: When you make a purchase, we collect necessary payment details, including credit/debit card numbers or other payment method information. Please note that we do not store full credit card numbers on our servers; rather, we use secure third-party payment processors.
- Demographic Information: Optionally, you may provide us with information such as your age, gender, and preferences to help us tailor our product recommendations.
Non-Personal Information & Usage Data
- Log Data: Our servers automatically record information that your browser sends whenever you visit our site. This may include your IP address, browser type and version, pages you visit, the time and date of your visit, and other statistics.
- Device Information: We may collect information about the device you use to access our services, including hardware model, operating system, unique device identifiers, and mobile network information.
- Location Information: With your consent, we may collect precise location data via GPS or Wi-Fi to offer location-based services or promotions.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our service and hold certain information. This helps us understand your preferences, improve your browsing experience, and analyze site traffic.
2. How We Use Your Information
The information we collect serves several purposes aimed at enhancing your experience and providing you with the best possible service.
- To Provide and Maintain Our Service: This includes processing your orders, managing your account, delivering products, and offering customer support.
- To Improve and Personalize Your Experience: We use data to understand how you interact with our site, allowing us to customize product recommendations, content, and special offers relevant to your interests.
- For Communication: We may use your contact information to send you order confirmations, shipping updates, newsletters (if you've subscribed), marketing communications, and respond to your inquiries.
- For Analytics and Research: We analyze usage patterns to monitor and improve the performance, functionality, and user-friendliness of our website and services.
- For Security and Fraud Prevention: Your data helps us detect and prevent fraudulent activities, unauthorized access, and other malicious actions, ensuring the security of our platform and users.
- To Comply with Legal Obligations: We may use your information to meet legal and regulatory requirements, such as tax and accounting purposes.
3. Data Sharing and Disclosure
LuxNova values your privacy and does not sell your personal data to third parties. We only share your information in limited circumstances and with trusted partners, under strict confidentiality agreements.
- Service Providers: We engage third-party companies and individuals to facilitate our service, provide service-related services (e.g., payment processing, shipping, hosting, analytics), or assist us in analyzing how our service is used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Business Transfers: If LuxNova is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
- Legal Requirements: We may disclose your personal data in the good faith belief that such action is necessary to:
- Comply with a legal obligation.
- Protect and defend the rights or property of LuxNova.
- Prevent or investigate possible wrongdoing in connection with the service.
- Protect the personal safety of users of the service or the public.
- Protect against legal liability.
- With Your Consent: We may disclose your personal data for any other purpose with your explicit consent.
4. Data Security
The security of your data is paramount to us. We implement robust technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
- Encryption: We use SSL/TLS encryption for all data transmission between your browser and our servers.
- Access Controls: Access to your personal data is restricted to authorized personnel who need the information to perform their job functions.
- Regular Audits: Our systems undergo regular security audits and vulnerability assessments to identify and address potential weaknesses.
- Secure Payment Processing: All payment transactions are processed through secure, PCI DSS compliant gateways.
While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
5. Your Data Protection Rights
Depending on your location, you may have certain rights regarding your personal data. LuxNova respects these rights and is committed to assisting you in exercising them.
- Right to Access: You have the right to request copies of your personal data we hold.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
6. Cookie Usage
We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.
We use cookies for various purposes, including:
- Essential Cookies: Necessary for the website to function correctly, enabling basic features like page navigation and access to secure areas of the website.
- Performance Cookies: Collect information about how visitors use a website, like which pages visitors go to most often, and if they get error messages from web pages. This data is used to improve how the website works.
- Functional Cookies: Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features.
- Targeting/Advertising Cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service. For more detailed information about how we use cookies and your choices regarding them, please visit our dedicated Cookie Policy page.
7. Links to Other Websites
Our service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Children's Privacy
Our service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.